Facebook is a global social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better.

Facebook supports FarmVille: the game is an application on the website. FarmVille players may invite their friends from Facebook to become their neighbors in the game. They can then visit their farm, send gifts and fertilize their crops. The success of FarmVille may be attributed to its social aspect and the fact that it is hosted on Facebook. For a farmer to do well on FarmVille, having neighbors and interacting with friends can be very important. Because of the nature of Facebook, this is made very easy in FarmVille.

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